is a Discerning Marketeer
Alex has over 20 years of experience in marketing and media, he is a firm believer in holistic 360 campaigns.
As an advisory board partner BCUMEN, Alex is also the Strategic & Media Director at Hamilton Sherwind with previous experience from top brands: Zenith and Disney.
Alex possesses both a wealth of experience and a flurry of innovative ideas. After working at notable names like Disney and Panasonic specializing in consumer marketing, coming up with 360-degree campaigns has become like second nature to him.
At the 2008 Singapore Media Awards, he bagged two prestigious awards for his Explore Singapore campaign – the Grand Prix and the Best Value Media Campaign.
Area of Expertise
- Strategic Business Alignment
- Consumer Marketing
- Campaign Budget Optimization
- Brand Management
- Growth Strategy
- 360 Campaigns
- Online Social Media
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